“In fashion, you can do whatever you want as long as you do it on purpose” – This is the motto of style connoisseur and fashion lover Sierra Jacobson. Adoring such iconic style experts as Audrey Hepburn, Gabrielle Chanel and Oscar De la Renta, classicalism and lady inspired designs have always been the themes to influence Sierra’s style. Beginning her journey into the fashion industry as an agent and fashion director at a modeling agency, Sierra’s newest position as the Editor-in Chief of The Lookbook and personal style consultant is a perfect fit. Sierra created The Lookbook with the desire to showcase amazing fashions at a local level. The Lookbook is dedicated to showcasing local boutiques and style trends through a publication and online magazine that meets the wants of fashion enthusiasts from all over. The Lookbook has the style of a major fashion capital and the heart of a local boutique. Sierra Jacobson shares her insight and style inspirations each week with Sierra Says, and is happy to answer any personal style queries you may have with the Ask Sierra feature. You may also reserve a personal consultation appointment with Sierra to update, revamp and prepare your wardrobe for any season, event or change in style.
“Fashion is what we clothe ourselves in. It is the amazing pieces that designers create for us and we play with to attire ourselves in an ensemble. However, fashion is nothing without style. Style is the platform for fashion to express itself. In order for fashion to be exciting, it must be showcased in style. Fashion is what you have, style is who you are. It is my opinion that the most enjoyment comes from a close relationship with both.”